01
⏱ 60 secFrame Set
Set the rules before they do
Opening Line
"Hey [Name], thanks for jumping on. Quick housekeeping before we dive in — this call is 20 to 25 minutes. Here's how it'll go: I'll ask you about 5 questions to understand your business and figure out if I can actually help. If we're a fit, I'll show you exactly what we do and you can decide today if you want to move forward. If we're not a fit, I'll tell you straight up and we go our separate ways. Either way you walk away with clarity. Sound fair?"
Note
Buys permission to ask hard questions, sets the close expectation, kills 'let me think about it' before it's born.
Rule
Rule #0: Time-cap the call at 25 min. If it goes longer, you're convincing — not closing.
Rule
Rule #1: Ask, don't tell. Whoever asks the questions controls the call.
Rule
Rule #2: Pitch comes AFTER pain. No pain = no sale.